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Tag: viral campaign

Lessons from a Successful Viral Media Campaign: 128 “Global Shim Sham” videos (and counting) for Frankie Manning!

Posted on April 5, 2009 by

View Larger Map When the organizers of the Frankie Manning 95th Birthday Festival cooked up the idea of having lindy hop scenes from all over submit videos of themselves doing the Shim Sham line dance, we had no real expectations for how many would come in, or from where. I remember telling co-organizer Shorty Dave…

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Freestyle to “Booty Swing” by Parov Stelar

https://www.youtube.com/watch?v=K3pMWtX0DdE

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