Cool machinima to promote Hamlet Au’s new book on Second Life

The Making of Second Life from TheMakingOfSecondLife on Vimeo.

I totally digging this sweet machinima created to promote my buddy Hamlet Au’s upcoming book The Making of Second Life. From the synopsis:

Wagner James Au explores the long, implausible road behind [Second Life’s]
success, and looks at the road ahead, where many believe that
user-created worlds like Second Life will become the Net’s next
generation and the fulcrum for a revolution in the way we shop, work,
and interact. Au’s story is narrated from both within the corporate
offices of Linden Lab, Second Life’s creator, and from within Second
Life itself, revealing all the fascinating, outrageous, brilliant, and
aggravating personalities who make Second Life a very real place ­— and
an illuminating mirror on the real (physical) world. Au writes about
the wars they fought (sometimes literally), the transformations they
underwent, the empires of land and commerce they developed, and above
all, the collaborative creativity that makes their society an imperfect
utopia, better in some ways than the one beyond their computer screens.

I hear that my copy is in the mail — can’t wait!