I’ve been wanting to do a quantitative statistical analysis of the format of the music being performed in Second Life, and to compare it to the general kinds of music Americans are exposed to with traditional broadcast radio. I have a working hypothesis that, similar to streaming radio, Second Life music performances are filling unfilled music niches that are not being served by traditional radio.
After the fold, you can see my initial findings upon looking at 203 music performances that occurred between June and September 2006 in Second Life.
I looked at 203 music performances in Second Life between June and
September of 2006. I broke down each event into genre (or "format" as radio broadcasters calls it), using
a modified version of BIA’s format
structure that they use to measure the kinds of programming being played on broadcast radio
stations in the US. (I discarded a number of formats like News and Talk, which were not relevant to this study. And I added other genres that weren’t represented on BIA’s list like Folk and Blues.)
Of the 203 music performances, I was able to
determine the genre of 151 of the events, based on descriptive
information about the event available on Second Life’s website, and background information I was able to find about the performer online.
The following chart summarizes my initial findings, which I am still in the process of refining and expanding (click on image for larger version):
The most interesting initial finding is that the two top genres during this period of musical performance are "Alternative" (31) and "Folk" (27). This is closely followed by Techno (20), Country (16), Rock(16) and Blues (15). Below these genres, the figures become insignificant.
Also interesting, two of the top formats for broadcast radio, Classic Rock and Top 40 are barely measurable in Second Life.
So, at least from first glance at this limited dataset, I seem to be on the right track. Hopefully more soon…