Computer processor manufacturer AMD today announces their new initiative "Changing the Game" that provides support for non-profits applying gaming technology to address social concerns. Global Kids is proud to be one of the recipients of one of the grants to support our program "Playing 4 Keeps," that engages a group of New York teens in a particular social issue by having them develop a computer game on that issue. See the GK website for more information about "Playing 4 Keeps."
Check the video at this link, which features several GK staff and students, including my colleagues Barry, Jay, Radhika and Christina!
The full press release from AMD follows…
AMD Foundation Launches ”AMD Changing the Game”
New Initiative Designed to Enhance Education Through Game Development
the launch of AMD Changing the Game, the first initiative of the newly formed AMD Foundation. The AMD Changing the Game program is intended to improve critical technical and life skills by teaching kids to develop digital games with social content. The program is rooted in AMD’s commitment and experience in supporting education with the company’s passion and expertise in the gaming industry. The program’s launch accompanies AMD’s sponsorship and participation at the Fifth Annual Games for Change Festival to be held June 3 – 4 at Parsons The New School for Design in New York City.
AMD Changing the Game is a natural fit for AMD, which features products powering the visual experience of the two most popular gaming consoles in the world today1 and which recently launched AMD GAME!, a program designed to help consumers select perfectly suited PCs for high-definition gaming.
“We have a tremendous opportunity to harness the passion that kids have for gaming while teaching the skills they need to be successful in our 21st Century digital economy,” said Dirk Meyer, AMD president and chief operating officer.
In addition to technical skills such as science, technology, engineering and math, digital games can be used to help teach youth how to be more engaged citizens, to see conflict from another’s viewpoint and find positive ways to respond to challenging social issues such as poverty, hunger, disease, energy conservation, water use and global warming.
“Today’s youth are
highly concerned about social issues and the current generation of youth gamers is among the most socially conscious in history,” said Suzanne Seggerman, co-founder and president of Games for Change. “The movement toward educating and engaging youth through digital games for
change not only raises awareness of the importance of social issues, but gives youth an opportunity to make a difference. As this movement continues to build momentum, we believe that partnerships and grant support from leading technology companies like AMD will be critical to its success.”
Through AMD Changing the Game, AMD Foundation grants will go to nonprofit organizations that inspire young people learn while creating games with social content. Employees will also support the initiative through volunteer opportunities. In its pilot year, the following organizations will be funded:
As part of launching the Games for Change Festival, the AMD Foundation, in partnership with the John G. and Catherine T. MacArthur Foundation, is sponsoring “Let the Games Begin,” a day-long workshop for nonprofit organizations focusing on how to create social issue games. The workshop will feature interactive
lectures by some of the nation’s leading
authorities on social issue game development and cover fundamentals such
as game design, fundraising, evaluation, youth participation,
distribution and press strategies.
Following the Festival, the AMD Foundation and Games for Change plan to co-produce a how-to digital toolkit for nonprofits that includes examples of games with social content, interviews with key experts and additional guidance for nonprofits creating social issue games for the first time.
AMD is also working with PETLab, a joint project of Games for Change and
Parsons The News School, to create a social issue game development curriculum for youth. The curriculum is expected to be piloted in the fall of 2008.
For more information about AMD Changing the Game, including a video and
other materials, visit www.amd.com/changingthegame.
Also visit AMD
Unprocessed on Facebook for additional information and regular updates.
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide.
About the AMD Foundation
The AMD Foundation connects and empowers individuals with knowledge,
thereby opening doors to opportunity.
Foundation assets are specifically invested in: Initiatives that inspire
and facilitate science, technology, engineering and math learning for
current and future generations (STEM skills); Support of employees’
community interests by matching their personal donations of time and
money to local organizations and schools (AMD Employee Giving Program);
Contributions of aid when disaster strikes the communities where we
operate (Disaster Relief).
About Games for Change
Games for Change (G4C) provides support, visibility and shared resources to individuals and organizations using digital games for social change, giving special assistance to non-profits and foundations entering the field. G4C was formed in 2004 as a sub-group of the Serious Games Initiative. Today, G4C acts as a national hub to help organizations network and develop videogame projects beyond their traditional
expertise. Its members represent hundreds of organizations and include
partners in the games industry, academia, nonprofits, local and state
governments, foundations, the UN and artists.
©2008, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced
Micro Devices, Inc. Other names are for informational purposes only and
may be trademarks of their respective owners. Links to third party sites
are provided for convenience and unless explicitly stated, AMD is not
responsible for the contents of such linked sites and no endorsement is
1 See VG Chartz