According to the original announcement: "For this event, guild mates will have to cooperate and gather as much
crafted food items as they can in the game. Based on the total prepared
food donated by all guilds, Sanrio Digital will then make a donation to UNICEF and the Asian Youth Orchestra."
Looking at the list of items collected by the various guilds, it’s great to that they appeared to match dollar for dollar the amount of goods collected by all the guilds. Nice work, Sanrio!