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American < yawn > Apparel in Second Life: virtual boredom on your desktop!

Posted on June 21, 2006 by

Aaday1Apparently the blogorati are abuzz about clothing retailer American Apparel opening a virtual store in Second Life. Even CNET is reporting on the store opening.   

Designed by the talented Aimee Weber, the new store will feature, well, clothes and other store stuff.  Like a cash register.  Woo hoo!  A CASH REGISTER! All in a large white box structure with glass on the sides. That’s modernism for you.

Really I can’t get excited about this.  Could there be a more inappropriate brand to bring into Second Life. People come to SL to get away from their real life.  They don’t want to wear more bloody polo shirts and sensible skirts. They want to be bunnies in ballgags and giant robots. 

GaultierNow you know what real world designer we need in Second Life?  Jean-Paul Gaultier. Many of his clothes already appear to be meant for anime characters, not flesh-and-blood humans. Those haute couture designers would go nuts over being freed from the strictures of gravity and physics.

Someone email John Galiano.

1 thought on “American < yawn > Apparel in Second Life: virtual boredom on your desktop!”

  1. Jerry P says:
    June 22, 2006 at 5:21 pm

    > Really I can’t get excited about this. Could there be a more inappropriate brand to bring into Second Life. People come to SL to get away from their real life. They don’t want to wear more bloody polo shirts and sensible skirts. They want to be bunnies in ballgags and giant robots.
    Ha, I’m actually psyched about this one and think it’s a good fit. IMO AA clothing is mostly about colors and cut, simple stuff, so it lends itself well to SL. Not for everyone, but neither are bunnies in ballgags–speaking of which, got any SLurls for those ;-D?
    Also looking forward to some lusty avatar pics gracing real life AA stores! ha

    Reply

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