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Mokaflor coffee: it’s not just a beverage, it’s a racist caricature

Posted on July 24, 2006 by

Mokaflor_cafeCindy was horrified and amused to find in a grocery store in Florence this package of Mokaflor espresso coffee, which depicts a frightening depiction of an African person with an insane smile carrying a cup of joe on a tray.  The bow tie seems to imply that the person is supposed to be a waiter.  If someone looking like that came toward me in a cafe I would get the hell out of there molto rapido.

I suppose it could have been worse.  The packaging claims that the contents are "100% Arabica Caffe."  So it could have had a horrible racist image of an Arab. 

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