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Adidas comes to Second Life: the a3 Microride

Posted on September 14, 2006 by

Adidas1_001

Moo Money sent a link to the new Adidas store in Second Life (SLURL). It’s pretty spare at this point — just a marketing build to highlight their new "a3 Microride" shoe, which apparently makes you jump really really high.  I didn’t see any I could try out, which was a bummer.

More pics after this jump…

Adidas_001

Nice detailing on the shoes, showing their amazing shock absorber capabilities.

Adidas_002

Oooo white ones! Don’t wear after Labor Day though.

Adidas_003

You can jump really high with these shoes like this dude.

Adidas_004

Or really really high like this guy.

3 thoughts on “Adidas comes to Second Life: the a3 Microride”

  1. 3pointD.com says:
    September 14, 2006 at 8:27 pm

    Virtual Adidas Store Sells Second Life Shoes

    One of the questions about real-world brands coming into Second Life has been whether they would arrive with products that fit the world, or whether theyd simply show up with some money, hang out a shingle and leave it at that, hoping to garner…

    Reply
  2. Marketing & Strategy Innovation Blog says:
    May 24, 2007 at 7:08 am

    Adidas Opens Second Life Store

    by: Ilya VedrashkoAs rumored earlier, Adidas has opened a store on a private island in Second Life. Its fairly similar to the American Apparels outlet, although unlike AA, Adidass store is focused on a campaign for a single product (a3…

    Reply
  3. Air Jordan says:
    March 11, 2010 at 12:06 am

    What a great blog!There have a chance that we can have an furthur exchanges and cooperation.I will always pay attention to your blog.you should update it on time.I support you forever.

    Reply

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