I got a tip from a posting by Dedric Mauriac on BlogHUD that a new Apple Store was opening in SL. I TPed over this morning to investigate. And sure enough, there was all the plywood prims laying about that indicate a store in development on Skegemog (Teleport SLURL).
An Apple employee aptly named "Apple Revolution" was busy running about setting up the shop. I didn’t pester the obviously harried avatar for details, but he confirmed that Apple was on-board for experimenting with Second Life and that the store is opening up sometime in December.
Already there are tee-shirts on offer, which your avatar can use to proudly display their love for the mac. I got the classic logo cause I’m old skool like that. (Macintosh SE forever, baby!) They have the modern logo on a Job-style turtleneck as well as a girl’s baby-tee available.
Apple is going to have to do some cool shit to match the very sweet Dell computer islands. I’m thinking: in-world tutorials, iMovie classes for machinimators, Garage Band re-mix parties, in-world appearances by Apple celebs, etc.
A storefront with clickable prims that take you to www.apple.com just ain’t gonna cut it.
UPDATE 9/24 9AM: Dedric reports that the Apple Store seems to be much more barren since yesterday and wonders if they have already left SL. My own guess is that this was the enthusiastic independent effort of one Apple employee that was subsequently quashed by the higher-ups. But I’ll investigate further and report back.
9 thoughts on “Apple Store coming to SL!?!”
I’ve been saying for years that Apple is in a unique position to bring the first real spimes to the masses: http://exterior.trevor.smith.name/2004/08/my_next_mac_sho.html
How freaking awesome would it be if Apple linked every mac and iPod they sell to a SL version that could iSync some things to your inventory?
Funny story – The day after we opened Dell islands I was doing some touch-ups in-world and was approached by an avatar very interested in asking about the build. He claimed he was standing in a real Apple store in Manhattan. Irony.
I just talked in-world to that newbie, and he did not know the rules about trademarks and such. He took the location down and sold his land ! HA.
So he was selling tee-shirts bearing the Apple Logo and creating a store with the logo brandished all over and playing Apple commercial videos without any permission from Apple? Reeeaaallll smart.
Did They or Didn’t They? A tale of Macs, marketers, and the mainland
Today, a personal and political essay of sorts; how a recent rumor of an Apple store on the mainland inspired a lot of thoughts in me, concerning Immersionalists and Augmentalists and marketers and all kinds of other tricky issues.
I just visited the store and steve jobs jogged by–he was wearing those tan new balances he always has on. He said everything is fine and that he is just rebuilding. Itunes store coming soon.
I think Dell should make a cool shit because it’s a much more needed thing to stay in the market for Dell as people knows that Apple has captured the market by its cool stuff……..
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