Check out this impressive video on doing business in Second Life by marketing firm Inside This World. Narrator and head of ITW, Biscuit Carroll pulls no punches on what he views as corporations who "get it" and those that don’t. Among those that are using SL smartly: Reuters (news and chat), IBM (for their collaboration activities) and Coke (for in-world brand promotion.) Companies that are missing the mark: Sony, Dell, and American Apparel.
Frank, but since it’s a promotional piece, not a journalistic piece, Fair Use law does not cover the use of copyrighted material. I’m certain the companies slighted in this video did not give permission for the use of their copyrighted and/or trademarked material.
It’s also fairly shameful that a developer would be so public and forward in their trash-talking other presences in Second Life. It’s a cheap, highly 1-sided set of opinions meant to promote his company. Despicable! I will never do business with the company who produced it.
Funny, by their portfolio, they seem to be promoting the “pretty, empty buildings” that they attacked in their video. Hypocrites?
http://insidethisworld.com/portfolio.html
These are public builds on the open grid, I don’t see how the creators or the brands can complain about someone making commentary about them, even a competitor.
Clearly he is trying to promote his company and their vision. But he is also simply echoing a message that a lot of other commentators and marketers have been saying for awhile: it’s not about pretty buildings, its about collaboration and adding value. The difference is that he is naming names, and pointing to sims that get it right and those that miss the mark.
I found it refreshing and largely spot on. YMMV.
I wonder which sherpa companies anon comes from? The truth always hurts.
A pretty accurate sketch, though his usage stats are already out of date, which is bound to happen in a fast moving system like this with a 90%+ churn rate.
See http://secondlife.reuters.com/stories/2007/06/13/second-life-growth-cools-women-outnumbered-3-to-1/
I think he should have highlighted the technical instability more as for business this is the biggest area of risk.
For example, he mentions setting up groups for collaboration at the end, but anyone with any experience of sl group functionality knows it is still seriously bugged.
https://jira.secondlife.com/browse/MISC-37
It gives you an interesting insight into the “creative” minds behind some development companies and their clients builds when you see the disconnect between what the platform is capable of and what it was sold to the client as being capable of.
oh, that’s rate…reuben MOU already said there is no roi, so don’t worry about it;-)