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Nice article in Publishers Weekly on Frankie Manning viral marketing campaign

Posted on July 1, 2007 by
Buy Frankie's book on May 26!

There’s a cool story in the trade publication Publisher’s Weekly about the viral marketing campaign that I coordinated for the launch of the book Frankie Manning: Ambassador of Lindy Hop.  I got some nice quotes in this piece by Gayle Feldman, talking about how we managed to get Frankie’s book from #22,000 to #7 on Amazon’s best-seller list:

Amazon was just the launch. Our real goal is to get the book into all
kinds of bookshops, libraries and stores. An idea that gives people in
a strong community something to do can be very powerful. We learned to
just get out of the way and let people respond.

Read the full article here.

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