1 million Flip video cameras to be given to non-profits around the world

Pure Digital Technologies has announced at the Clinton Global Initiative meeting today that they plan on giving away 1 million of their ultracompact Flip videocameras to non-profits and NGOs around the world to assist their work.  “We believe video can help change the world,”
said Jonathan Kaplan, Chairperson and CEO of Pure Digital Technologies in their press release.
“Non-profit organizations do incredible everyday work that the public
rarely sees. Imagine the impact that video would make if every
on-the-ground staff member or volunteer had both a camcorder and the
ability to broadcast their message to the world.”

Sounds like a really incredible offer that I hope gets implemented soon.  It would be great if the human rights video project WITNESS could get a few thousand of these over to human rights observers and defenders that they work with.  And I could see my friends at Global Kids using these to teach video production to kids in the inner city. Really there are a 1,001 cool ideas for how these dead simple video cameras might help various NGO and non-profit missions.

I was already planning on getting the sweet Flip Ultra, but now I have another reason to give them my businesss.

Head to www.flipvideospotlight.com to sign-up for updates on this initiative. The complete press release follows…

From Press Release

Pure Digital Technologies Launches Five Year,
One Million Flip Video Camcorder Giveaway To Benefit Non-Profit
Organizations Worldwide

New York, NY — September 26, 2007
– At the Clinton Global Initiative (CGI) Annual Meeting today, Pure
Digital Technologies announced a donor-matching program designed to put
the power of video to work for nonprofit organizations worldwide. The
company’s commitment is to distribute up to one million Flip Video™
Camcorders to these organizations over the next five years. Announced
as the Flip Video Spotlight program, non-profit organizations and other
qualified non-governmental organizations (NGOs) can now affordably use
video as a tool to highlight the need for their services, better
communicate with their donors, and broadcast their accomplishments to
the world.

“We believe video can help change the world,”
said Jonathan Kaplan, Chairperson and CEO of Pure Digital Technologies.
“Non-profit organizations do incredible everyday work that the public
rarely sees. Imagine the impact that video would make if every
on-the-ground staff member or volunteer had both a camcorder and the
ability to broadcast their message to the world.”

Kaplan
said he was inspired to create the Flip Video Spotlight program after
learning more about CGI and its work. He soon discovered that CGI and
Pure Digital shared a vision that video can help change the world by
shining a spotlight on problems that need to be solved, opportunities
that need to be seized, abuses that need to be corrected, and people
who need to be extolled. Demonstrating its belief in the power of
video, CGI has purchased a Flip Video camcorder for each attendee of
the Clinton Global Initiative Annual Meeting September 26-28, 2007 in
New York City.

Starting in December 2007, qualified nonprofits and NGOs can sign up to purchase Flip Video Spotlight Kits at http://www.FlipVideoSpotlight.com
and will receive all the necessary tools to begin using video
technology effectively. Additionally, donors can visit the same site
and make purchases or donations on behalf of their affiliated nonprofit
organizations and NGOs. Pure Digital Technologies will match
one-for-one each kit purchased with an additional Flip Video Spotlight
Kit.

Flip Video camcorders are easy-to-use and
affordable devices with on-board software to enable editing,
organizing, and video publishing through AOL, YouTube, MySpace, and
other popular video sharing sites. Earlier this month Pure Digital
introduced the Flip Video™ Ultra Series, its next-generation line of
compact, high quality, slim-sized digital camcorders.

About Pure Digital Technologies, Inc.

Pure Digital Technologies is a pioneer in developing simple, affordable
digital imaging solutions for the mass market. Its award-winning
product portfolio includes the world’s only one-time-use digital video
and still cameras as well as the revolutionary Flip Video family of
digital camcorders. The company partners with leading retailers to
distribute its advanced processing technology. The Pure Digital Imaging
Platform is installed in over 9,400 one-hour processing locations
nationwide, including CVS/pharmacy, Rite Aid Pharmacy, Ritz/Wolf Camera
Centers, Duane Reade, and Longs Drugs. The Flip Video family of
products is available in over 10,000 retail locations including Amazon,
Best Buy, Costco, Sam’s Club, Target, Toys ‘R Us, and Wal-Mart.

Media Contact:

Wynne Ahern
CommStrat
wynne@commstrat.net
510-658-8870