American Express has just released a couple of cool machinima videos highlighting the opportunities for business in virtual worlds, notably Second Life. The first gives a general overview of virtual worlds from a business perspective, while the second delves into retail opportunities within virtual worlds. The third machinima in this series will focus on real estate possibilities found in the metaverse.
These videos were produced by the machinima team at the Electric Sheep Company, in conjunction with ElectricArtists, Inc. I like the use of the interview format to make the explicit link between real world businesspeople and their virtual activities that enhance their business. Enjoy!