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Second Life Shaggy: combining viral marketing, social networking and virtual worlds

Posted on December 6, 2007 by

Shaggy_in_sl

I just got word of an interesting marketing campaign for the pop star Shaggy involving Second Life, Facebook and viral videos. To highlight the release of Shaggy’s new single, Bonafide Girl, fans are being asked to join a Facebook group with the catchy title "If I Met Shaggy In Second Life, This Is What I’d Ask Him." The first 150 fans to join the Facebook group will win tickets for an exclusive "Audience with Shaggy’"in Second Life. Organized by the Silence marketing group, video screens will broadcast videos from Shaggy’s new album, Intoxication,
before Shaggy’s avatar drops in. You can also catch Shaggy’s latest release on the YouTube.

For Second Lifers in the know, 150 avatars in a sim is a tall order.  Four sims touching corners can theoretically hold 200 avatars, but similar efforts have been plagued by lag and teleport issues. No word on when the event will take place, and the sim location is naturally being kept secret.

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