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Hello Kitty Online sponsoring in-game charity event for UNICEF

Posted on October 31, 2008 by
Hello_kitty_online
The cutest MMORPG ever Hello Kitty Online is holding a charity event called "Food for Friends" from November 3-6:

Calling all guilds! Hello Kitty Online is hosting an in-game charity contest called “Food for Friends”.
For this event, guild mates will have to cooperate and gather as much
crafted food items as they can in the game. Based on the total prepared
food donated by all guilds, Sanrio Digital will then make a donation to UNICEF and the Asian Youth Orchestra.

Nice to see a MMORPG engaging their players in social good activities.  I have to ask how the virtual food "donated" by the different guilds will be translated by Sanrio into their actual contribution to UNICEF and the youth orchestra.   How much is a virtual oat biscuit or honey tea worth in real cash?

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