The World Food Programme has really capitalized on its first video game Food Force by creating versions of the game in several languages, most recently Polish, and now launching a blog featuring one of the in-game characters “Joe”.
The blog looks like it is going to be a curious mixture of real world examinations of the life of a humanitarian aid worker on the ground (like this entry about refugees in Mauritania) and promotional and educational efforts (like this entry on a Cirque du Soleil performance in Rome.)
With unfortunate hyperbole, the UN press release expresses the hope of the blog:
‘Joe’s blog,’ named after one of Food Force’s main characters, is a place where the millions of youngsters who played the video game and visited the site can form a global community focusing on hunger and other social issues. It lets them send questions to WFP aid workers who post stories about their experiences and the reality of delivering life-saving food to those in need.
Whether or not the “millions of youngsters” who downloaded the game will translate into a global community to combat hunger is another story. Blogs are great, but they don’t form communities, not on their own anyway. More power to them, anyway.