I got a tip from a posting by Dedric Mauriac on BlogHUD that a new Apple Store was opening in SL. I TPed over this morning to investigate. And sure enough, there was all the plywood prims laying about that indicate a store in development on Skegemog (Teleport SLURL).
An Apple employee aptly named "Apple Revolution" was busy running about setting up the shop. I didn’t pester the obviously harried avatar for details, but he confirmed that Apple was on-board for experimenting with Second Life and that the store is opening up sometime in December.
Already there are tee-shirts on offer, which your avatar can use to proudly display their love for the mac. I got the classic logo cause I’m old skool like that. (Macintosh SE forever, baby!) They have the modern logo on a Job-style turtleneck as well as a girl’s baby-tee available.
Apple is going to have to do some cool shit to match the very sweet Dell computer islands. I’m thinking: in-world tutorials, iMovie classes for machinimators, Garage Band re-mix parties, in-world appearances by Apple celebs, etc.
A storefront with clickable prims that take you to www.apple.com just ain’t gonna cut it.
UPDATE 9/24 9AM: Dedric reports that the Apple Store seems to be much more barren since yesterday and wonders if they have already left SL. My own guess is that this was the enthusiastic independent effort of one Apple employee that was subsequently quashed by the higher-ups. But I’ll investigate further and report back.