Intel has launched an interesting virtual promotion for their new non-lead-based, more eco-friendly chip that uses "45 nanometer Hafnium-based High-k metal gate transistor" technology, whatever that is. To celebrate their new chip, Intel has created a sunflower field in Second Life. If you head to Intel island (click here to teleport) you’ll find dozens of lovely flowers in front of a soaring tower.
Your avatar can pick up a little packet of seeds, which he can then "plant" in the ground. The sunflowers grow within a few minutes from little seedlings to five meter tall plants before you eyes, which is surprisingly satisfying. Each sunflower you plant enters you into a sweepstakes to win a laptop computer as well as donates $1 to the nonprofit Conservation International. Intel will donate up to $10,000 to the conservation group, so each seed counts!
On the island you can also pick up a free virtual laptop that displays whenever you type in open chat, as well as a jetpack with Intel branded on it. Sweet!
It’s a nicely implemented corporate promotional event that so far seems to be drawing a steady stream of visitors the last couple of times I teleported in there. Go plant a seed, donate to a good cause and maybe win a fabulous prize.
My buddy Nexeus Fatale has his own take on the promotion that is worth a read as well.