On Friday, I got this email. You’ve probably gotten similar ones.
EMAIL HEADER: You’ve Been Selected (Earn Free Gift!) to Participate in Our Consumer Feedback Program
Free Clear Bathroom Scale for feedback.
We take product design seriously and we love getting feedback from customers like you. Help us improve by following the steps below to receive a full manufacturer’s rebate. If you have any questions about our feedback program or the product, just reply to this email. — Katy 🙂
Simply respond to this email with the Amazon order ID for this purchase.
We’ll respond with a brief survey. Once you’ve had a chance to use the product, fill our the survey and send it back to us.
Once we have your survey, we’ll send you a full manufacturer’s rebate, including shipping using Venmo or PayPal.
BUY ON AMAZON
I looked at this email several times at work and after work. When I got home, I read it thoroughly, to see what the catch was. Then I clicked on the Amazon.com link at the end and nearly purchased it.
And then I remembered: I already have this exact scale.
This is how good marketing is at hijacking your brain and making you buy shit you don’t need, or shit you already own. I was so ready to buy this stupid product.
There’s just something about the human brain that can’t say no to anything “free.” Which is why most of us have too much crap in our houses.